- Atlantic Canada Mission to DSEI 2017 -


The Atlantic Canada Aerospace & Defence Association (ACADA), in partnership with the Atlantic Canada Opportunities Agency (ACOA), and Global Affairs Canada; Pan-Atlantic Mission to DSEI 2017, at the: Excel Centre, London, UK, Tuesday Sept 12 - Friday Sept 15https://www.dsei.co.uk/welcome#/


Defence and Security Equipment International (DSEI) is the world leading event that brings together the global defence and security sector to innovate and share knowledge. DSEI represents the entire supply chain on an unrivalled scale.  DSEI 2017 will host over 34,000 attendees, 300 delegations, and 1,600 exhibitors from across the globe.


Monday September 11th

All Canadian delegates are invited to a Government of Canada Briefing session at the Canadian High Commission, Trafalgar Square, London

From 14:00 – 16:00 hrs.  Further details to follow.

All Atlantic Canada delegates are invited to an Atlantic Canada Briefing session immediately after the Canadian Government Briefing at the same location

From 16:00 – 16:45 hrs.  At the conclusion of the Atlantic Briefing session you are also invited to join an informal Networking Session in the Canadian High Commission.  Further details to follow.


Wednesday September 13th

Atlantic Canada Delegates are invited to a Thames River Networking event.  Departing North Greenwich Pier at 18:00 hrs Sharp!.  Returning to North Greenwich Pier, with a prior drop off at Westminster Pier, around 20:30 hrs.  Atlantic Canada Delegates will have the opportunity to invite key international contacts, partners and clients to join them at this event. Note: Space is limited due to the capacity of the vessel.  Further details to follow


Thursday September 14th

Canadian Delegates will be invited to a Canadian Reception at the Excel Centre at 17:00 hrs (exact time TBD).  Further details to follow.


Delegates participating on the Atlantic Canada Pavilion will soon be ask for logos for display on the booth and for a short profile for the Atlantic Canada Pavilion Brochure

The proposed Post DSEi mission to Belgium has unfortunately been postponed


Mission Registration Fees*


ACADA Members

Mission Registration (includes reg. for 1 person) $2,000 + HST

Mission Registration with Demonstration Space (4 spaces available, first come first serve 1 currently available)   Includes reg. for 1 person $2,500 + HST 

Additional Person(s) $800 + HST (each)



Mission Registration (includes reg. for 1 person) $2,500 + HST

Additional Person(s) $1,500 + HST (each)

*Individuals and firms are responsible for their respective travel costs.  For information about possible mission funding assistance, please refer to the below list of programs supports and key contacts.


Your Registration Includes

  • Show registration
  • Dedicated DSEI EZONE Portal login
  • Dedicated meeting room (first come first served)
  • Brochure, Logo Display on the Atlantic stand
  • Logo on running video loop
  • Use of the Atlantic Pavilion and related amenities (co-located in the Canadian Pavilion organized by CADSI)
  • Regular mission communications/show updates
  • Participation at the Atlantic business networking reception/event(s)
  • One-on-one business matchmaking program supported by ACOA
  • Demonstration & sponsorship opportunities*
  • Access to possible funding for travel via the GOA program (limited availability, first come first serve)
  • Dedicated mission support via our experienced ACADA team!
  • Atlantic Canada Pavilion Brochure


Demonstration Opportunity 1 Currently available.

Are you interested in profiling your company products and capabilities through on-site displays or demonstrations?  Four (4) demonstration spaces will be available within our pavilion for mission registrants who wish to showcase their products/services.  The demonstration space will include a counter, television, power and your company logo.  Please note that the demonstation spaces are limited and will be offered on a first come first serve basis.  Any additional costs associated with the demo space outside of the amenities listed above will be the responsibility of the exhibiting company. 

Please contact the mission organizers for further information and to discuss your needs.



Heighten your company profile by sponsoring the Thames Cruise Business Networking Reception!  Please contact the organizers for further details!


What is DSEI?

DSEI is the world leading platform for innovative launches across the whole of the defence and security sector. At DSEI 2017 we expect to welcome over 34,000 attendees.

This audience will include over 300 high level speakers from Ministers, Senior Defence Staff and leading industry figures, and approximately 300 Programmed Delegations. DSEI has a proven track record of bringing the entire supply chain together on an unrivalled scale.


If your business depends on any of the following DSEI can deliver an audience to match your needs:  

  •   Create relationships in the supply chain - DSEI is the place to meet over 1,600 suppliers from global companies
  •   Win international business
  •  Raise the profile of your company
  •   Align your brand with current military requirements
  •  76% of our visitors are involved in the purchasing process


DSEI 2017 will have five key sector-focused Zones: Air, Land, Naval, Security & Joint, all showcasing the latest equipment and systems.  

Attend DSEI 2017 to develop relationships with an audience of over 34,000 including Defence Ministers, International Military and Armed Forces, key industry players and private sector companies. 

The DSEI Strategic Conferences take place on 11 September (Day Zero) with the main exhibition and free seminar programme running for four days from 12-15 September 2017, ExCeL, London. 


Mission Registration

To register for this mission, please complete the online registration form on or before July 15th. Offline mission registration forms available upon request.  Space is limited so please be sure to register on or before the deadline. 



Accommodations in London are the responsibility of mission participants.  A hotel search/booking tool is available via the DSEI website.


Mission Inquiries

Questions regarding this mission may be directed to:

Chris Bourque

ACADA Mission Lead