Kim Holland, a seasoned Brand & Marketing Leader, has cultivated a deep understanding of the aerospace and defence sector in Atlantic Canada over her decade-long career. Her expertise in this domain has been instrumental in driving strategic marketing initiatives for organizations like Kognitiv Spark and Teledyne Dalsa. Additionally, her tenure at Ignite, the economic development hub for New Brunswick’s Capital Region, has equipped her with a profound understanding of relationship and ecosystem management nuances. Recently, as the leader of marketing at Lastwall Networks Inc., a Fredericton-based cybersecurity firm, Kim has successfully expanded their international and regional marketing footprint. She excels in developing cohesive brand identities, enhancing brand equity, and executing transformative campaigns that drive growth in the defense and technology sectors.
Kim holds certifications in Change Management and Marketing Strategy from Cornell University, and a Bachelor of Arts in Philosophy from the University of Prince Edward Island. Her experience covers marketing communications, customer engagement, project management, and innovative storytelling, positioning her as a pivotal asset in any strategic marketing endeavor.
One of her professional highlights includes serving as a guest lecturer at the University of New Brunswick’s Faculty of Management on the intricacies of building and sustaining corporate brands. Kim is a strong advocate of continuous learning and has dedicated herself to professional growth through various programs such as those offered by the Learning Management Institute and Vision Coaching Inc. In her spare time, she can be found skiing and hiking the beautiful Atlantic Canadian provinces.